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Dublin - Dublin City Council has launched Ireland’s first augmented reality map. DicovAR Dublin uses Google Maps technology to form an interactive 3D city map that users can open on their devices. It features landmarks, museums and attractions to support smart tourism across Ireland’s capital city.

Dublin City Council has announced the launch of a new augmented-reality (AR) mapping feature within the Dublin Discovery Trails app. According to a statement, DiscovAR Dublin is the first map in Ireland to use new open Google Maps technology to form an interactive 3D map that virtually transports users into the city to discover landmarks, museums and attractions. Users can also learn more about the history and significance of key locations. 

The project is a collaboration between Dublin City Council, Smart DublinVirgin Media Business and Peel X, who developed the feature. Dublin Discovery Trails is a platform on which the Dublin local authorities can develop “immersive experiences” that combine “real-world history with smart technologies”, writes the statement. During the launch of the app’s new feature, Lord Mayor of Dublin, Daithí de Róiste, said: “The user can ‘literally’ step into the city from anywhere in the world. This innovative technology will help further position Dublin as a world class destination with this new experience.” 

Jamie Cudden, Smart City Lead, Dublin City Council, added that the app has huge potential. He said: “Through our Smart Dublin programme, we are always thinking about how we can embrace new technologies to enhance how people engage with our Capital City. This app through its immersive AR technology is a new and fun way to explore.”

The app can be used by tourists and locals alike either before they visit the city, or while they are in the city. It is part of a larger Smart Tourism strategy to invest in digital to transform Dublin’s tourism experience. ce/em